William Hill
FutureMe branding
Working with the Lead Consultant on the project, I helped shape the look of the internal brand 'FutureMe' for William Hill, one of the UK's most prominent brands in the gambling industry. The client needed a new visual style to their internal pensions communications and their 16,000+ staff members needed an inviting and engaging visual identity to interact with. This rolled out across a website and various printed booklets, alongside posters and digital direct mail campaigns.
We developed a texture rich paper cut-out style which put the staff members at the centre of the designs. Key sporting stadiums were inserted into simple landscapes to reference the nature of William Hill's business and bright, friendly colours were used throughout. The idea was to keep the information being portrayed informal, yet treat the subject seriously.
This style also had to work along a recent rebrand of William Hill that introduced new colours and a new bespoke typeface. These were integrated into our designs seamlessly and we worked with the client to make sure we were on brand at all stages of design.
This booklet spread and website screen show how the rebrand at William Hill changed our typeface usage and some key colour tones. We made the necessary updates and kept the overall style intact through the process.
